Feb 04, 2012 · Abercrombie & Fitch has been selling sex for years. Abercrombie Even the most conservative of companies rely on sex to sell their products. It plays into one of our deepest human desires. "Sexual Author: Abby Rogers. Whether they are watching television or flipping through a magazine, teens are bombarded with advertising everywhere they turn, and it's not without its consequences. Companies know teens are vulnerable and likely to be consuming media and, therefore, target young people with their advertising.
Mar 03, 2014 · Another reason teens these days are a desirable target audience: there's no learning curve for businesses to overcome. "If millennials were pioneers hacking through the Author: Issie Lapowsky. Many brands encourage teens to broadcast their interactions with brands (such as uploading pics of themselves with a particular purse, drink, or outfit). These techniques reinforce the idea that brands "make" the person, and it's essential to help teens realize that their self-worth is not determined by what they own (or don't own).
Questions to research: Are advertisements aimed at teenagers effective? And, are they ethical? My Response: Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. The teen market, defined as people ages 12 to 17, is a demographic that is very attractive to advertisers; it are the largest segment, and it has the most expendable income -- upwards of $200.